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PO Box 12568
Wellington 6144
New Zealand
Phone +64 21 333202

MIRS is a leading business information research company specializing in conducting business intelligence in Australia and New Zealand for local and international organizations.

Founded in 1999, and with staff on the ground in both Australia and New Zealand, MIRS is well-placed to use its local knowledge with international insight to assist clients with better global decision making - whether it be for market assessment or marketing strategy.

MIRS has chosen to base its head office in New Zealand in order to maximize the window of time zones between Australasia and the US and Europe.

MIRS has conducted research projects for organizations in a wide range of sectors, including telecommunications, insurance, utilities, transport, pharmaceuticals, medical, food and energy.

Why you need to keep on top of "down under"

Down Under - Australia and New Zealand Time isn't always against us... it takes over 13 hours to fly from Australia to the USA, and you can still land before you've even taken off!

Companies are exploiting time and seasonal differences in Australia and New Zealand to gain months (or even years) of advantage over their competitors. New products and packaging, services, business models and marketing initiatives are being developed, tested and launched here right now, well ahead of their release into other countries.

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